Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. It is a key component of any digital marketing strategy, alongside PPC, social media, content marketing and other channels, and if done correctly can yield huge rewards to your organisation.
As one of the leading SEO agencies in India, NAVPRO can help your business improve all the elements of your website that are fundamental to a successful SEO strategy.
Search Engine Optimization ensures that your website is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.
“Creating brand awareness is one of the key steps in promoting a website.”
Many of our clients originally came to us because they wanted to grow their website traffic, but didn’t know how and sometimes weren’t even aware of what SEO is. This is where we can help. Even if you have a surface knowledge of search engine optimisation, as one of India's top SEO agencies we can conduct an audit and look at the technical aspects of your site, discovering what issues might be stopping your site from ranking highly for your desired search terms in search results.
As your SEO agency we will always include:
We do everything possible to ensure that our techniques comply with the various search engine guidelines, while offering complete transparency to our clients. For our clients we always recommend the long-term, content-led approach to SEO, following white-hat SEO methods that reward the website for engaging and interesting content and avoiding any penalties associated with black-hat SEO.
Local SEO helps businesses promote their products and services to local customers. To gather information for local search, search engines rely on signals such as local content, social profile pages & links to provide the most relevant local results to the user.
First, let’s look at the differences between a standard informational search and what’s known as a local search. Anyone in the world with good enough SEO and authority can rank for a search query like ‘how to fix a fan’, when the query has much more purchase intent behind it, it becomes ‘electrician near me’ or ‘best electrician in (Location). For these types of search query, which typically include a location or ‘near me’, search engines understand that what the searcher wants is lists based on location, and so that’s precisely what they offer up in the local search engine results pages (SERPs). This difference in behaviour and result is precisely why local SEO is important and worth investing in alongside standard SEO.
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
If you have never run PPC adverts before, then you have yet to experience the benefit of having ads in front of your target audience within minutes of launching a campaign.
PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend. Reaching new audiences through organic search (SEO) can very time-consuming and competitive. PPC allows advertisers to show ads to their target audience almost immediately. This can be through keyword targeting for paid search adverts, where advertisers select relevant keywords that their potential customers will be searching for.
Paid display advertising appear on actual websites rather than in search results.
Paid search advertising can deliver top page visibility instantly, thus delivering instant traffic.
PPC remarketing is a great way to gain business that might previously have been lost.
Social media ads are distributed to users based on information gathered from target group profiles.
2014 research study among internet marketers showed that 59% of respondents considered conversion rate optimisation to be crucial to overall digital marketing strategy
Most people think of digital marketing as a way of driving more traffic to websites. However, if your website were to convert more visitors, it could make a huge difference to your bottom line. Our approach to our CRO optimisation services is based on using visitor behaviour data and user insight to deliver results that make all the difference and convert visitors into leads for your sales team.
Conversion research that’s focused on your unique problems and your unique audience.
The real work is in looking at all of the data you’ve accumulated and slicing it in a way that reveals insights.
Deliver an enhanced user experience and drive leads and sales with higher conversion rates